This isn't a new product for sale by Cath Kidston*, but it probably should be! If you pop down to Bournemouth Beach you will find that 5 of the iconic beach huts have been decorated in Cath Kidston prints as part of the #randomactsofkidston campaign.
Personally I think it's a massive improvement, and according to the local paper, the Bournemouth Evening Echo, you can even hire out two of them for yourself from next week!
This is what the Marketing Director of Cath Kidston had to say about the beach huts' makeover:
As a brand that is dedicated to brightening up peoples' day with our colourful prints, we are always looking at fun ways to bring that cheerfulness to life in a new and exciting way.
The beach huts in Bournemouth are synonymous with the British summertime, providing an iconic landscape on our beaches and we were incredibly excited to be able to work with Bournemouth Council to brighten up these traditional huts this summertime, with five of Cath Kidston's key summer prints.
If you can get down to Bournemouth Beach to have a look at them then you really should, if not for the CK beach huts then just because it's a wonderful part of the country. I may be biased though, as I grew up right nearby...
Three of the huts are already let on a yearly basis, but if you are interested in hiring the other two you can contact the Bournemouth Seafront Office on 01202 451781. I have a feeling they may get a lot of enquiries!
If the newly decorated beach huts make you want to bring those prints into your home then Cath Kidston online* are offering £1 postage on all orders at the moment... although you might want to make the decorating a tiny bit more subtle than those huts. ;)
Thanks Becky :)