Heinz have just announced a brand new snack that shoppers can't wait to get their hands on! The sauce and baked beans giant will be releasing a unique invention of crispy hash browns dripping with a tomato ketchup centre. Yes you'll be able to get your hands on Heinz Tomato Ketchup Filled Hash Browns at Iceland!
The new snack will be available across freezer aisles exclusively at Iceland Foods, starting from August 28th.
Available for a price of £3, the filled hash browns are another step by Heinz into new frozen flavours and recipes, following the Heinz Beanz x hash brown mash-up released in 2022.
When launched in August last year, the Heinz Beanz Filled Hash Browns created quite a stir online, with shoppers desperate to get their hands on them!
Sophie Higgins, from Heinz, said: 'We’re so excited to be bringing our Heinz Tomato Ketchup Filled Hash Browns to our filled hash brown family.
'Heinz Tomato Ketchup is truly a global favourite, so it made complete sense to combine it with another classic family favourite, perfect for any mealtime.
'Here at Heinz, we’re continuing in our mission to find exciting ways to combine our beloved varieties with other iconic foods, flavours, and tastes, or even thinking about the food of the future.
'Keep an eye out for what comes next!'
Just a few more days to wait for the launch, see you in Iceland!