First we had the M&S Strawberries and Creme Sandwich this summer and now Tesco have launched a Birthday Cake Sandwich to celebrate 30 years since the launch of the Tesco Clubcard! Whatever's next?!
Tesco's Birthday Cake Sandwich
The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for £3, or as part of Tesco’s popular meal deal offer for £4 alongside a drink and snack (£3.60 for clubcard members).
It has been released to mark the 30th anniversary of the launch of the Tesco Clubcard, the retailer says.
The sandwich’s ingredients are very similar to a Victoria sponge. Between two slices of brioche-style white bread, it contains full-fat soft cheese, seedless strawberry jam, sprinkles, and vanilla frosting.
Tesco says the sandwich was developed over the course of nine months by
its innovation team, describing it as “an all time favourite treat, in
an all time favourite deal.”
Violaine Barthe, brand manager at Tesco said: “With 3.1 million sandwiches sold in Tesco each year, sandwiches make up a big proportion of Clubcard purchases and so there was only one way to celebrate Clubcard turning 30.
“The Birthday Cake sandwich is a celebration not to be missed and we can’t wait to hear the nation’s feedback.”
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