Aldi have announced they are launching their own version of the viral cake sandwich which was previously released by M&S and Tesco. Shoppers will be able to get their hands on the Cake Sandwich for only £1.99 at Aldi very soon!
Aldi Cake Sandwich
This NEW, scrumptious sandwich arrives in the bakery aisle following shopper demands.
One rival supermarket found its version met with clear shopper preference for traditional cake, with remarks like: “I’d rather a piece of cake. CYA.”
The public’s appetite for a proper sweet treat was so strong that many turned directly to Aldi, saying: “I’m just waiting for Aldi to come with something now,” and “Aldi UK, when do you intend to enter the chat?”
Aldi has delivered with its NEW Cake Sandwich that combines two soft layers of golden vanilla sponge, a thick spread of creamy blush vanilla frosting, and a generous scattering of rainbow sprinkles — because bread belongs under beans, not buttercream.
Julie Ashfield, Chief Commercial Officer at Aldi UK, says: “The nation made it clear: cake beats crusts every time. We’ve taken the hint and delivered exactly what shoppers have asked for. True to form, our Cake Sandwich is simple yet delicious — creating the perfect pick-me-up treat that truly delivers.”
Aldi’s NEW Cake Sandwich is available in stores in the bakery aisle for a limited time only from 13th October.
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