I love anything that helps, and encourages, kids to get to grips with the alphabet - I think between me and his dad, my youngest son must have had exposure to just about every alphabet learning aid known to man!
Alphabet cards, iPad/iTouch and iPhone apps, Alphabet things on the PS3 and Wii AND games like this ABC game; what's been interesting to note is seems to like them all equally, there's no bias towards all the tech' ones.
There isn't really that much I can tell you about this ABC card game that you can't figure out on your own - there are cards for each letter of the alphabet and a corresponding picture card which you have to match up.
For example A goes together with Apple, B needs to be matched with Bird (and it happens to be blue, so it's got a double B) and so on, I'm sure you get the idea.
You can't collect your ABC game in-store because it's an online exclusive, which is why it has free delivery included.
Thanks to lucerysmum at HUKD