Last night, a certain advert won my heart over. John Lewis put out a good effort and for a great cause, however, Mog the Cat has well and truly stole the show. Haven't seen this magical Christmas ad yet? You can click here to see it*. The message is very clear that 'Christmas is for sharing'. Save the Children are the charity of choice for Sainsbury's this year and we do hope they make lots of money from this adorable ad.
Some of you may remember Mog from books that are already out. Since this advert is also to promote literacy Sainsbury's are selling Mog's Christmas Calamity' books* for just £3 each. The perfect Stocking Filler for the kids. Judith Kerr, HarperCollins and Sainsbury's will donate all profits from the sale of this book to Save the Children to improve child literacy in the UK. Save the Children will receive at least £2 from the sale of each book.
If you go in store you will be able to find Mog Plush Toys too. These will sell out, I plan on nipping into my local Sainsbury's to snap up a few for my boys. These plump cat soft toys are priced at £10, with £4 going to Save the Children.
We are glad to see that Sainsbury's have priced these reasonably, meaning that many of us will be able to afford them for Christmas Gifts and Save the Children will benefit too. A win-win situation for all.
Thanks to rockchick90