Starting at £15 for the dolls house accessories*, the bright and bold colours of this set are gorgeous, and if I'm not mistaken, it looks like a 20-piece set, meaning you can furnish a whole dolls house for £15.
For £25, you can pick up the Wooden Dolls Pram* or the Pirate Ship Set* both of which look gorgeous, and like it can rival more expensive brands, where similar prams can be found for around £80 and even the 'cheaper' Tidlo ships are upwards of £30.
Finally, Asda's offerings at £35 are the Wooden Dolls House* (currently out of stock) which is beautiful and over half a meter tall! It's stunning for the price. Finally, there's also a Fire Station* for the same price and I have to tell you, compared to the Plum one for £119, there's just no competition.
It pretty much looks like ASDA looked at what the most popular wooden toys on the market are, prettied them up, and dropped the prices a lot.
These are all new, so we don't know the quality yet, but if they're half as good as they look, they're going to be hot, hot, hot in the run up to Christmas.