The Marks and Spencer Christmas Ad is a big hit already, and along with all the wonderful new Paddington merchandise there's this brand new story book to accompany it, and even better is that a donation is made to charity for each purchase.
This a hard backed children's story book based on the tv advert and is "an enchanting tale of magic, marmalade and the true meaning of Christmas".
It's priced at £3, and for every copy sold £2 will be donated to NSPCC Childline.
The book is aimed at children aged around 3 to 5 years, though I'm sure many older kids will enjoy it as well.
Make sure you take a look at the rest of the new Paddington range at Marks and Spencer* as there's lots more.
You can buy online and in stores, subject to availability, and if you order online you can click and collect for free from stores, or home delivery costs from £3.50.