If you find items you'd like that aren't in the sale, you can use the code AF10 to get 10% off full priced items too.
Baby clothes from Joules go up to 3 years old, and girls & boys are from 3 - 11 years old.
The baby selection isn't huge and only goes as low as £12.95 for the BABYCARL Printed Chambray Shirt*.
In girls, however, the JNR PICKLE Girls Long Sleeved Top* starts at £7.95, saving £5 but there are some absolutely beautiful dresses mostly for under £20.
For boys there's a more limited selection, starting at £9.95, but there are only shirts and jumpers.