If you now have a young Gruffalo fan who wants everything Gruffalo then you're in luck as the official Gruffalo shop over at gruffalo.com has up to 50% off lovely Gruffalo things.
I could mooch around gruffalo.com for ages, even though I feel Gruffalo merchandising threatens to take over the world, I can't help myself.
I already have the Gruffalo family planner for 2012 (which is a calendar and not a Gruffalo themed fertility/conception aid!) which is on sale for £6.99, rather than £9.99 (that's out of stock in most other places now) but I'm rather tempted by the Gruffalo's Child Back to School diary for my youngest - it looks quite cute and has puzzles and stickers and all the usual fun things kids love.
That Gruffalo's Child Back to School Diary is half price now - £3.99, instead of £7.99. There's a mini calendar, some Gruffalo pyjamas and a rather fun looking set of Gruffalo skittles included in the up to 50% off Gruffalo sale too, along with a couple of Gruffalo gift sets - worth a look if you have a Gruffalo fan's birthday coming up.
Happy hunting for bargains in the deep dark wood.