If you're a parent frustrated by the continuing 'pink for girls and blue for boys' gender stereotyping of kids clothes, then you'll probably breathe a sigh of relief the moment you 'step into' Tootsa MacGinty.
They don't believe that girls should be restricted to wearing clothes that have pretty sparkles on, or pictures of fairies and princessess.
They don't believe that boys must only wear various shades of brown and green or anything with a camouflage print.
They also don't believe in dodgy slogans either.
They believe in unisex clothes that can be worn by both genders - without upsetting the gender police - which also makes the subject of hand-me-downs rather straightforward.
Everything's very colourful and there are a couple of dresses on there; I must confess, having had a rummage around Tootsa MacGinty there are quite a few things I wouldn't have dressed my sons in and doesn't look very unisex to me - what do you think?
T-shirts start at £18, denim things start at £26 and knitted items £31 - not bargain basement Florence & Fred or George, but then sometimes the cheapest of the cheap just won't do.