I cannot believe what I have read this morning. Tesco are to remove added-sugar drinks from their shelves. That will include brands like Ribena, Capri-Sun, Rubicon and Jucee. It's fair to say, that this is a bold move in what they state is to 'help prevent childhood obesity'.
From 7th September, we will see that brands like Ribena and Capri-Sun have disappeared from the shelves. As the children return to school, Tesco will only sell no-added-sugar drinks in the kids' juice category.
You have to wonder, are Tesco removing parents, the right of choosing what they wish to give their children? I have friends that would rather give their children sugary drinks over artificial sweetener laden ones.
I can see both sides of it. Whilst I welcome that Tesco are stepping towards helping the UK's childhood obesity problem, I can see problems with people feeling like they are being dictated to, in a way.
It is blatantly obvious that the carbonated soft drink brands are not being addressed in the same way, even though it is said that a single can of Coca-Cola can contain as much as six teaspoons of sugar. One could speculate because of the brand power and money of such big companies, that it is highly unlikely that a supermarket like Tesco would take on such a big company.
We can't help but wonder if other Supermarkets will follow suit. What do you think about this big move by Tesco? Do you think that this will just lead to other 'unhealthy' items being banned?