Tesco has today announced the dates of it's next Clubcard Boost Event coming in May, along with the news that this will be the last one.
Clubcard Boost events are hugely popular with Tesco shoppers with many saving their vouchers up through the year to double up their value to help with Christmas presents or shopping. This will now no longer be happening.
The final Clubcard Boost will be from 16th May until 26th June, with the next set of clubcard vouchers being sent by mail or online, depending on your preferences, in mid May.
If you are a Christmas Saver then you have the option of carrying on saving your vouchers as normal though they will not be doubled up at Christmas, or if you opt out by 5th May then you can instead take part in this last Clubcard Boost event. Instructions on how to do that are on the link below.
The company say that they are ending the offer due to customer feedback, and they say they will replacing the scheme with a new offer.
"We've listened to what customers want from the scheme and heard that it needs to be simpler to understand and easier to use. Ending Boost at Tesco means that we can focus on a simpler approach that's appealing to everyone and which customers can benefit from when they want, not just at certain times of the year.
"We want you to get the best out of your vouchers throughout the whole year, not just at certain times so we are reinvesting in more ways to earn points, like double points events, and making our Boost Partners offer even better. You can already get up to four times the value of your vouchers when you boost them with our Partners online, at a time that suits you."
I quite liked using the Boost for days out vouchers and tend to use mine in the Spring for that so that we can get a free day out, so it's good news that the scheme will still continue in that way. However, like many I saved up vouchers in the second half of the year and always got Christmas presents with them so I am hugely disappointed that this will no longer be offered.
I know that Clubcard benefits are exactly that, but messing with a loyalty scheme when there's so much competition about seems to be a risky move. Add that to the Click and Collect charge that was recently introduced and Tesco is hitting it's loyal customers hard.
What do you think? Will this make you rethink your shopping habits, or will you be sticking with Tesco?