We're only a few days into the new series of Love Island but fans are convinced that we have already found THE catchphrase of the series!
Yes, 'It Is What It Is' seems to have been bounded around by the majority of male contestants within the first 24 hours of their arrival prompting fans to tweet about the slogan appearing on merchandise.
And as if by magic we have found t-shirts with it on already!
There are two designs to choose from, both have the 'It Is What It Is' slogan printed on them. However this version* has slightly ruder wording so it's not for the faint hearted!
These fab t-shirts are handmade and are available in sizes UK 8 up to a UK 16. They are sold by etsy seller SimplyUniqueUK for just £10 each.
You can decide the t-shirt colour and the writing colour too which is a nice touch. The seller also says that they can even add your name underneath as a hashtag if required. You just need to add the details in the notes section.
So who's going to be ordering? Now lets hope there's no t-shirts made with the word 'Bevvy' on it! I mean Lucie, come on, what's that all about?!
Home delivery is £2.