Sometimes it's the simplest ideas which obviously spawn from utter genius.
If you've ever given a toddler a little juice box drink you'll already be clicking ADD TO BASKET. Those little cartons of drink are so handy for when you're out and about with little kiddies but I've lost count of how many times I've said, "Now, don't squeeze the box ok....don't...no....DON'T squeeze...." and then all of a sudden my, was clean, toddler's lovely outfit has been accessorised with Umbongo (I have NO idea why Umbongo just popped into my head, but I can guarantee 'Umbongo, Umbongo, they drink it in the Congo...' is going to be in my head all day now!).
Little hands really do struggle with the concept that you don't have to hang on to something for dear life so as not to drop it, either that or they're taught to squeeze juice box drinks in secret toddler classes when you're not looking.
But problem solved now with the Little Miss Naughty juice box carrier - it doesn't really need much explaining does it? It's got Little Miss Naughty on the front, you put the drink carton inside it, it's rigid on the outside and has two handles for holding.
See? Simple and genius all at the same time. Play have reduced these juice box carriers from £3.99 to £1.99 and there's no delivery to pay.
Thanks to lucerysmum over at HUKD!