Lidl Launches 'Fun Size' Festive Veg For Kids

Lidl Launches 'Fun Size' Festive Veg For Kids

Persuading your kids to eat up their greens is a tricky task on any given day, but factor in the faff and effort that goes into the average Christmas Day dinner, and it's no wonder that many of us ending up fretting over what the kids will and won't eat on the big day.

Enter Lidl, to save us from Christmas Day veggie stress.

The budget store has announced that it is expanding its award-winning Oaklands Fun Size fruit and vegetable range this festive season.

The retailer says it's launching festive-themed vegetables, in response to huge customer demand for its fresh, playful produce, to help parents inspire their little ones to eat all the trimmings this Christmas.

The new items, which will be landing in stores w/c 11 December, include:

Rudolph Noses (mini red potatoes) – £0.79
Santa Sprouts (mini brussels sprouts) – £0.79
Penguin Parsnippers (baby parsnips) – £0.79
Snowman Snouts (baby carrots) – £0.79

Emma Byrne, Head of Fresh Produce at Lidl said:

“Our Oaklands Fun Size range has been a huge hit with families and we hope these new, festive additions will be equally popular. Our Penguin Parsnippers and Santa Sprouts have been designed to help convince even the fussiest of eaters that veg is something to look forward to, rather than being a battleground at mealtimes”

Since launching the new range earlier this year, Lidl says sales of its Oaklands Fun Size range have surged 100%, with parents using the products as a creative way to encourage their children to eat five a day. All products in the Oaklands Fun Size range are miniature versions of ordinary fruit and vegetable varieties. Playful names and colourful characters help make products more appealing to younger generations. A total of 16 new items have been launched in 2017 and Lidl is looking to extend the range even further next year.

The Oaklands Fun Size products available seasonally throughout this year were:
Rad-fishes £0.39
Celery Storks £0.59
Kiwi ‘Birdy’ Berries £1.49
Mini Broccoli Trees £0.99
Cauliflower Clouds £1.19
Sweet Potato Piggies £0.79
Romanesaurus Rex £1.59
Unicorn Carrots £1
Hippopotaspuds £0.79
Dragon Egg Potatoes £0.79
Pak Choi Panda’s £0.99
The Cabbage Patch £1.00
Fun size Bananas £0.85
Fun size Pears £0.95
Fun size Easy Peelers £1.05
Sweet Mini Peppers £0.95
Snack Tomatoes £1.42

We'd love to hear what you think of this. Are you already a fan of Lidl's fun fruit and veg range, and glad to hear about the festive varieties? Or are you one of *those* lucky parents whose kids happily eat all kinds of vegetables without needing to resort to these tricks? Leave us a comment here or come and join the conversation over on our Facebook page.

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