Iceland Foods is to trial a specialist aisle that will only stock food that can be cooked in an air fryer, under a new pilot driven by a rise in the number of people using the appliance to cut costs during the cost of living crisis.
Air Fryer's have become super popular because they are cheaper to run than an oven and therfore reduce our energy bills.
The supermarket said the aisle would operate from June 19th for a week at its large Food Warehouse outlet in Charlton, London, and include around 287 food items that can be cooked in an air fryer.
It comes as a survey for Iceland and energy supplier Utilita suggested 46% of Britons have either personally bought an air fryer or had someone in their household buy it for them in the last five years.
Some 44% of air fryer owners said they were using their ovens less frequently. The poll also found 72% of consumers would like to see air fryer cooking instructions on food packaging.
Utilita said its own research suggested that households could save £80.50 a year on average by switching from an electric cooker to an air fryer.
Archie Lasseter, head of sustainability at Utilita, said: “Behaviour change plays a role in almost two thirds of emissions reductions, which makes Iceland’s dedicated air fryer aisle extremely valuable.
Products include Greggs sausage rolls and steak bakes, cod fillets, chicken fillets and French fries.