Morrisons Introduce Autism Friendly 'Quieter Hour' In All Stores

Morrisons Introduce Autism Friendly 'Quieter Hour' In All Stores

This is great news for those anyone affected by autism, as Morrisons* have launched a weekly 'Quieter Hour' in all stores. It will now take place in 493 stores every Saturday morning from 9am to 10am, and has been created with assistance from the National Autistic Society.

During the quiet hour stores will take measures to help reduce noise, bright lighting and busy activity to make things easier for those with autism.

The idea is to make the shopping experience as inclusive as possible, and to help shoppers who may struggle with a typical supermarket experience.

During Quieter Hours stores will:

  • Dim the lights
  • Turn music and radio off
  • Avoid making tannoy announcements
  • Reduce movement of trolleys and baskets
  • Turn checkout beeps and other electrical noises down
  • Place a poster outside to tell customers it’s Quieter Hour

Morrisons had trialled the hour in three stores, and are now rolling it across across the whole supermarket chain.

You can read more about today's announcement on their blog here*.

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  • Norma P.

    At the min we r doing shopping without kids it's a lot easier lol xx

    • Kali M.

      Ooh! That's good to know xx

      • Kristen G.

        That is amazing thank you xx

        • Katy S.

          Won't be quiet when I take Taylor down lol xx

          • Dannii L.

            That's fantastic :clap::clap:

            • Laura E.

              Awhh did they fab it’s just come up on my news feed he will love that xxxxxxxxx

              • Kelly S.

                Was away to tag u in this aswell xx

                • Toni N.

                  I thought it was a nice idea, could be useful to group x

                  • Sharon H.

                    I’d need to get him out of his bedroom first!!! Fantastic idea though, shame it wasn’t 10 years ago

                    • Sarah E.

                      Thank you for tagging me in this :raised_hands: We have to take Ethan the same supermarket every Saturday it’s our routine and he sits in the trolley playing pokemon he Carnt walk round cus it’s too bizzy

                      • Helen R.

                        Thought it might be useful. At least you manage to get the shopping done. Have you ever done online shopping? We find it so much easier.

                        • Sarah E.

                          We do both

                          I insist Ethan understands life skills Keeping him away from everyday skills doesn’t help

                          • Helen R.

                            That makes sense. The world won’t go away when he is older.

                            • Deborah W.

                              Brilliant, well done Morrisons

                              • Sarah E.

                                Yep Even got him helping me in the kitchen too

                                • Helen R.

                                  That’s all you can ask no pressure just the best he can be.

                                  • Sarah T.

                                    Also beneficial for those living with dementia as shopping can be a difficult time when it is noisy. Well done Morrison's!

                                    • Eve H.

                                      Love it well done Morrison’s. Quieter in theory but by the time my little ASD bunny has a melt down it will probably be noisier than normal for everyone else. Lol

                                      • Sabiha R.

                                        Brilliant idea makes a difficult task a bit easier

                                        • Jodie D.

                                          So thoughtful of you thanks babe xx