Mothercare has announced a new collaboration with British fashion designer Julien Macdonald that will be coming soon to stores across the UK.
'Smile by Julien Macdonald' is a newborn and toddler clothing collection aimed at babies and children aged up to two years, and is launching in 70 selected Mothercare stores in the spring.
We are told that the daywear jersey collection will feature animal and quirky character prints and fun playful slogans, and there's also a partywear range as well.
Julien said: "I have such a passion for the design of children's clothes so to collaborate with Mothercare is very exciting. My fabulous designs combine both luxurious fabrics with delicate detailing as well as some gorgeous characters to make children smile. The collection features classic newborn pieces, sprinkled with unique touches and playful attention to detail."
Prices will start from £10 and the collection will be available in selected Mothercare stores and on the Mothercare website from 20th April 2016. Will you be taking a look?