High street toy retailer The Entertainer is introducing a weekly Quiet Hour, following a successful pilot during half term last month.
The new Quiet Hour will take place every Saturday, starting Saturday 3rd March, in all its UK stores to create a more welcoming environment for children with autism. For the first hour of opening, the retailer will be switching off the music in store.
"Small changes such as removing in-store music can make a huge difference to autistic people, who can struggle to filter out background noise which can cause them enormous distress," said Daniel Cadey, Autism Access Development Manager for The National Autistic Society. “We’re delighted that The Entertainer is taking this positive step to make shopping a better experience for autistic children."
Cadey added that he hopes to see other stores follow The Entertainer’s lead and make whatever changes they can to support the needs of all their customers.
The Entertainer’s Quiet Hour is being held every Saturday morning across all 145 stores from Saturday 3rd March. For more information about The Entertainer and for individual store opening hours, visit www.TheToyShop.com