Sephora to launch in 100 Marks and Spencer stores and online

From Spring 2027
Sephora to launch in 100 Marks and Spencer stores and online

OMG I can't tell you how excited I was to see this news today! M&S have announced that they are launching a new partnership with Sephora. This means that M&S will bring Sephora to 100 stores and online too!

Sephora is set to replace M&S beauty departments in 100 of the British retailer’s stores from next year.

The partnership deal will see Sephora branded beauty departments within specific M&S locations, with Sephora products set to be available on its online platform from spring 2027.

The brands said the move is part of the “next step” in the transformation of M&S’ fashion, home and beauty business. The partnership will also make Sephora’s “specialist beauty experience” more accessible to shoppers across the UK.

According to both retailers, there’ll be a carefully curated mix of established beauty favourites, up-and-coming brands and exclusive products, spanning everything from skincare and makeup to fragrance, haircare and bodycare.

While Sephora and M&S are keeping quiet so far about the exact store locations, brands and products we’ll be able to shop, keep your eyes peeled as those details will be announced nearer the time, says M&S. However, it will include brands that have never been sold at M&S before, as well as Sephora exclusives.

You can read more about this announcement at M&S here*.

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