We've all seen those gorgeous Baby Milestones cards* for recording all those special moments with your new baby, like the first time they roll over, the first time they sleep through the night, first time eating solids and so on.
But what about Mum's milestone moments? The small victories that you have in the daily struggle that is coping with the real side of looking after a brand new small human?
That's what these new Mum's Milestones cards are all about, and they are a 'Celebration of survival' created by two Australian Mums, Esti Zilber and Becky Feiner.
The set of hilarious cards include parenting moments such as "We did it for the first time", "I didn't talk about my baby's movement's all day" and "I'm now on a first name basis with the pharmacist".
"We were having a laugh at how these 'baby milestones' were being celebrated with these beautiful photos of babies, but no one was really acknowledging what mums were going through," Esti told Mashable Australia.
A portion of the card's profits will go to the charity PANDA: Perinatal Anxiety and Depression Australia, and they can be shipped worldwide from the Australian Mum's Milestones site.
"It's important to acknowledge that these very much came out of a place that [motherhood] is not all roses, and that it's not always easy to ask for the help you need," Esti explained. "When you're a new mum, you're so focused on the baby that sometimes you forget to put yourself first."
She added: "I think it's sometimes OK to call bullsh*t on the baby gift and give something for mum … and a good way to stand out from the crowd at those boring baby showers."
What do you think of these Mum Milestone cards? Do you know someone who would appreciate them?
Images: Mums Milestones