Is there anything quite as heart-melting as the sight of a new Grandfather going a bit ga-ga over his grandchildren? I don't think so, which is why I can't resist sharing this snap of proud new Grandpop Richard Branson, with his grand babies, little Etta and Artie.
Richard's daughter, Holly Branson, shared the pic with her followers on Twitter, along with the caption:
"Love Dad's blog about Etta and Artie today - he's such a great Grandad."
And if you want to read Richard's blog for yourself, you can check it out here.
All together, now: Awwwww. And big congrats to the Branson clan.