Learn Baby CPR With New St John Ambulance Campaign Video

Learn Baby CPR With St John Ambulance
20 January 2016

St John Ambulance, the first aid charity, have launched a new campaign aimed at helping people learn baby CPR for use in an emergency situation. They have produced a fun video to help parents remember what to do using Nursery Rhymes.

Here's what St John Ambulance say about the new campaign:

Parents told us that their baby not breathing is the first aid emergency they fear the most, yet only 1 in 4 know what to do. We've created a short video featuring the stars of Nursery Rhymes Inc. that shows how to give baby CPR in a reassuring unforgettable way.

The video features memorable nursery rhyme characters such as Humpty Dumpty and Jack and Jill, and aims to give parents and carers the skills to save a life should the unthinkable happen.

It includes a catchy rhyme: "Puff, puff and 30 more pumps... repeat this until the ambulance comes."

This new campaign, called Nursery Rhymes Inc, follows on from last year's The Chokeables, which taught parents how to help a choking baby. That campaign is credited with saving the lives of 46 children.

Sue Killen, chief executive of St John Ambulance, said:

We know that a major barrier to parents learning is that baby CPR frightens them, so we've removed the fear factor and made it reassuring and as easy as possible to learn.We hope the song will stick in everyone's heads. We're asking everyone to share the video so that all parents, grandparents and carers can learn what to do in those crucial minutes after a baby has stopped breathing.

You can find plenty more information on baby CPR, book first aid classes and get lots of help and support around first aid on the St John Ambulance website.

TOPICS:   News and Recalls

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