Forget everything you thought you knew about must-have buys for babies. We reckon the next big thing is going to be spa days for babies.
Babies aged between two weeks and six months old can enjoy a 20 minute hydrotherapy session followed by a relaxing, gentle baby massage.
According to the Float Baby website, the baby spa offers "a safe, supervised and social environment for parents and their babies where growth, brain development, motor movement and strength can begin before crawling" which "allows your baby to achieve major physical and cognitive developmental milestones by as much as 50% ahead of non-water peers".
As well as custom tubs filled with ozone purified water, Float Baby offers anti-microbial towels handmade in Turkey, a laundering system for swim nappies and towels that purifies without the use of harmful chemicals, a coffee bar, and lactation cookies. (Er, what??)
What do you reckon? Can you see this coming to a neighbourhood near you any time soon?!