Seven Year Old Girl Takes On Tesco For Gender Stereotyping... And Wins!

26 November 2014

Maggie Karen Cole

Do you ever get fed up of the way toys are marketed to kids on the basis of their gender? Well, one spirited little girl has had enough of it too, and her mother  this week took it upon herself to do something about it.

The Independent reports:

A 7-year-old girl has taught Tesco a lesson, after a photo of her looking disgruntled next to an advert for a superhero clock captioned: “fun gifts for boys” saw the supermarket agree to remove the sign from its stores.

Karen Cole, mother of the young girl, Maggie,  tweeted a photo of her daughter standing next to a Marvel Comics alarm clock at the Tower Park branch of Tesco in Poole, Dorset looking mightily unimpressed. The photo has since been retweeted over 11,000 times.

Karen Cole tweeted:


She also tweeted her message to @LetToysBeToys - a campaign to take gender stereotyping out of the way that toys are marketed.

According to Tesco, the signs will be removed from all of their branches.

Go Maggie! A proper little superhero for our days.

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