I reckon most new mums and dads have had a moment of clever invention during the early days (and nights) of getting to grips with life with a newborn.
Whether it's a gadget to magic away the bags beneath your eyes after yet another sleepless night tending to a wakeful baby, or a way to determine just how much milk a breastfed baby is actually consuming, we've all wished that someone would invent something that could help make the life of a new parent easier.
Well, now someone has. According to the Huffington Post, a dad-turned-inventor has "created a device to allow new parents to multitask when bottle-feeding a baby".
Tim Causa from Northern Virginia was feeding his baby son when he dreamt up what has since become known as the Swipe & Feed - a plastic contraption that attaches to a mobile phone and a bottle to enable parents and carers to keep using their mobile phone one-handed whilst feeding a baby.
On his Kickstarter page, he writes:
"One morning around 3am after bottle feeding my newborn son, Jack, the idea came to me. Every night I would wake up every two hours to the sound of Jack screaming for a bottle. As soon as he started feeding, Jack would nearly fall back asleep. For 25 minutes at a time, I was in a dark, quiet room feeding my son. It dawned on me that I could do some catch-up work while he fed, but I needed something to help me hold a bottle and my smartphone. I searched online for solutions, but nothing was on the market. That's when I decided to seize the opportunity and solve the problem myself."
It fits most smart phones and the vast majority of makes of baby bottle.
Personally I think this is a genius idea. I know there'll be naysayers who'll predict doom for the babies whose parents deign to use a gadget that helps them fixate on screens when they ought to be gazing endlessly into their baby's eyes, but I'd wager that those parents haven't known what's it like to sit in the dark with a baby who likes to feed with his eyes shut for 45 minutes.
If you ask me, anything that improves life and reduces stress for new parents is a good thing and yes, while I can see that focusing on your phone instead of on your baby is generally Not A Good Thing, I also think I'd have been a more easy-going mum if I could have found a way to put some of those long hours of feeding in the dark to more productive use.
But what's your view? Imagine being able to catch up with the latest deals at Playpennies instead of staring into the darkness during those long night feeds? Would you buy one of these gadgets or do you agree that we should be gazing at our babies instead of at our phones during feeding time? Leave us a comment below or join the debate over on our Facebook page.