Nivea Launches Dolls That Get Sunburn To Teach Kids About Sun Safety

12 June 2015

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Have you heard about the Nivea sunburn dolls?!

Here's what Ad Week has to say about them:

"Nivea and FCB Brazil, last year's Gravity winners in Adweek's Project Isaac awards competition,  have come up with one solution for educating kids about the sun in a language they're sure to understand: toys. The Nivea Doll is made with UV-sensitive material and quickly turns lobster-red when exposed to harsh rays without sunscreen, just like your own skin eventually would if left unprotected."

For real - if you don't apply sunscreen to these poor innocent looking dolls, they turn lobster-red upon exposure to the sun.

Now call me a cynic but I am picturing two possible scenarios when kids play with these dolls. There'll be those kids - like my lads - who will take some sort of sadistic pleasure in watching the doll get sunburn just for laughs, while others, like my daughter, will stop at nothing to avoid her precious dolly going pinker than Katie Price's wedding frock.

Do you think these dolls are a good idea? Would they help your child understand sun safety, or can you see them causing more problems than they solve? We'd love to hear your views over on our Facebook page.

2 comments

  • lisadennislunn
    THESE WOULD BE GEAT IN OUR NURSERY AS SKIN CANCER IN VERY HIGH WHERE WE LIVE.
  • sallyb123
    What a fantastic idea. It's visual which is great for kids. From watching the video it looks like the kids really understood what was happening resulting in happily have sun cream rubbed on them. Big thumbs up from me! Sally Blasi

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