A poster seemingly aimed at fathers who domestically abuse their families has provoked an outcry among dads.
The Huffington Post reports:
A domestic violence poster that targets fathers has been branded as "offensive to men", "ignorant" and "wrong".
The poster, which cropped up around south-east London, shows an upset child with his parents arguing in the background and the caption: "Dads - have the strength to change."
Campaigners for the UK-based group New Fathers 4 Justice have said they find the poster design "utterly offensive to men" and are calling for them to be removed.
They have also threatened to hold a "guerilla-style" protest against the council.
I'm with the dads on this one. I'm surprised that an ad campaign like this passed muster with whoever had to sign off the artwork. After all, it's well-documented that dads can be victims of domestic abuse too, and perpetuating the myth that only 'mums' are victims of domestic abuse is indeed offensive all-round.
That said, I don't agree with the critics who deem these posters a hate crime. I take issue with anything which singles out dads as the only perpetrators of domestic abuse because that's not borne out by the facts but I'm hoping this is an issue of thoughtless marketing, rather than sustained prejudice against dads.
We'd love to hear your thoughts on this. What's your reaction to the posters, and do you find them offensive? If you're a dad, we're especially interested in your opinion on this. You can share it in the comments below, or join the discussion over on our Facebook page.
For support and further information about domestic abuse, visit Victim Support.