Whitestep specialises in innovative baby products. It isn't stuffed full of items. Instead, the site concentrates on a select few toys, and baby equipment. What I like though is that everything on the site is beautifully made and beautiful to look at. The site is offering PlayPennies readers an exclusive 15% off their ranges for babies and toddlers up to three years old.

Click here to use your PlayPennies exclusive Whitestep promotional code

• Discount: 15%
• Promotional code: PENNIES15
• Expires: 31st of March, 2012

Whitestep sells items from three stylish brands,  bibi, A Real Cool World and Simply Good. These are all sold in the UK through Whitestep, either on their website or with one of its partners.

A Real Cool World might not be a familiar name to our readers, but their best selling product the FlexiBath is. We're reviewed the FlexiBath before - you can read about it here.

I fell in love though with the Create A World toy. If you can call it a toy. I don't think I've ever seen anything quite like this. You can read all about my experiences in this review here.

Made from high-quality felt, this creative play toy has 90 colourful, handmade, easy to stick and remove, playing pieces: animals, vehicles, fairy-tale characters, and many more. It can be hung on a wall or spread on the ground or a low table.

My son lives in his imagination. A little bit too much at times. Imaginative play then is something that I've had a great deal of experience of. Just the very name of this toy, Create A World (£49.95), resonated with me. That's pretty much what my son does - creates a whole world in his head that to me looks like a bit of material scattered on the floor and some Lego bricks.

Which made me think though, is there really a point to, or a need for, a toy that does essentially the same thing? This got me curious enough to want to try one out for ourselves. Create A World comes from Whitestep, an online store I've come to know quite well having now bought three of their Flexibaths as gifts.

The store doesn't sell a lot of items, but what is available appear to be well designed, well built and simply lovely to look at. Even when it comes to utility items like a baby bath!

Is Create A World a worthwhile addition to the kid's playtime? Or is it the sort of toy that parents love to buy but children aren't so keen to play with? The only way to find out was to try the toy out. For this I roped in two young testers. Twins, one boy and one girl, aged four years old. Here's how they got on.

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Whitestep specialises in innovative baby products, and the site is offering PlayPennies readers an exclusive 15% off their ranges for babies and toddlers up to three years old.

Click here to use your Whitestep 15% promotional code

• Discount: 15%
• Promotional code: PLAY15
• Expires: 31st of December

The website sells items from three stylish brands,  bibi, A Real Cool World and Simply Good. These are all sold in the UK through Whitestep, either on their website or with one of its partners.

A Real Cool World might not be a familiar name to our readers, but their best selling product the FlexiBath is. Looking on the site I spotted something pretty cool. Flexibath toys (£13.95)! You get a tray/table that suctions on to the side of the bath, and cups and funnels etc for fun water play. Definitely a fab present for Christmas.

I fell in love though with the Create A World toy. If you can call it a toy. I don't think I've ever seen anything quite like this.

Made from high-quality felt, this creative play toy has 90 colourful, handmade, easy to stick and remove, playing pieces: animals, vehicles, fairy-tale characters, and many more. It can be hung on a wall or spread on the ground or a low table.

How cool is that? Create A World does cost £49.95, but this exclusive code will provide a discount, and it is a beautiful to look at item. I'd be happy having this hung in the hallway or the living room.