This HappyLand starter set is £30 instead of £60 at the Early Learning Centre right now, with £4.95 postage to UK mainland addresses. Bought individually, this set will apparently cost over £120.

• Set the imagination free with the HappyLand Ready to Play Village Set

This half price starter kit is great for learning imaginative play and building social skills – assuming there’s more than one child playing.

The Ready to Play Village Set includes a whack of stuff. There’s:

• Cottage
• A Two-storey shop
• A telephone booth
• A market stall
• 3 Trays of Fruit and vegetables
• 1 car and 2 delivery vans
• A cat and two dogs
• Mr & Mrs Barley characters
• Poppy and Charlie Barley characters
• Mr Bun the Baker characters
• Delia characters
• Petula the Grocer characters
• Granny and Grandpa Bonnet characters

Suitable  for kidlets from 18 months and up, this was voted a ‘mumsnet best’ product in 2010.

Thanks to mariefindlay at HUKD