Peppa Pig fans will love these cute Peppa and George plush keyrings, which are available exclusively at Asda for £2 each, in support of Tommy's, the baby charity.
Also available is an environmentally-friendly Peppa-themed Bag-For-Life, specially designed for this campaign.
For the fifth year running, E1 Entertainment and Astley Baker Davies’ Peppa Pig are working together with Tommy’s to raise awareness and help fund medical research into the causes of premature birth, stillbirth and miscarriage.
The proceeds from these fantastic limited edition Peppa Pig products will be donated to Tommy's to fund vital research that will help give babies the best chance of being born healthy.
They will be available from the checkout at all Asda stores nationwide from mid-January so don’t miss your chance to get a fabulous Peppa Pig Bag for Life and keyring while stock lasts!
Tommy's is the official charity of E1’s Peppa Pig and they will be partnering on further initiatives throughout 2010 and beyond. To date, Peppa Pig has raised over £400,000 for Tommy's and hopes are high that sales of these new products will help to raise Peppa's fundraising total to an incredible half a million pounds.
Tommy's exists to give every baby the best chance of being born healthy - tragically 1 in 4 women loses a baby during pregnancy or birth. The charity works to fund medical research into the causes of premature birth, stillbirth and miscarriage, and provides a free information service for all parents-to-be including a telephone midwife service, a comprehensive website and free books and leaflets promoting health in pregnancy. By 2030 Tommy's wants to halve the number of babies who die during pregnancy or birth.
To help them achieve this please visit www.tommys.org.