by Luschka van Onselen
on 4 October, 2014 at 9:13 pm
It's finally happened! Morrison's is getting a new loyalty card! I love Morrison's and have only ever had good experiences in their stores, but it's always bothered me that I'm not collecting points while shopping - I save my points and pretty much buy my Christmas dinner on points every year... feels like a Christmas present to me! Well, now they've gone and done it, and outdone it too: Not only are Morrison's introducing a new loyalty card but they're also throwing a price match promise in there too.
In addition, when you register your card online, you'll get a free £5 voucher to spend on your next shopping trip when you collect 5,000 points.
When does the loyalty card come into effect?
Well, that seems to depend on your local store. Some people have received their cards already, others will start this coming Monday or later. It really just depends on your store, and when they're set up with it.
You can pick up a card in store, but you'll have to register it online. You can also just register online now.
What's this about a price match?
Most stores offer a price match, where you get the difference back if your purchase on the day would have been cheaper elsewhere. The amazing thing with Morrison's price match though, is that they are also matching Aldi & Lidl, which no one else does, and which makes for fantastic savings potential for customers.
And on top of that, it's not just on branded items, but on your whole shop.
What's the "& More" they advertise?
Bonus Match & More points are available on in store and online. You also get Bonus Match & More points every time you fill up with fuel at a Morrisons petrol station with 1 litre of fuel equaling 10 More points.
How does this translate in cash?
Well, aside from the free £5 for registering, you get £5 for every 5000 points collected.
If you've never tried the Morrison's fish counter, that alone is worth driving past other supermarkets to get to. And now with the loyalty scheme? Well it's a win-win for me!