I recently read an article in the Economist that talked about how recent research has shown that people value things they make far more than they do shop-bought tat. The research was fascinating. They cited the case of instant cake mixes. When these were first launched the sales were dismal. Why? Because people didn’t feel like the cakes gave them any value, that they hadn’t really earned anything by making them.
So, what did the cake mix companies do? They changed the recipe to “add an egg” and the cake mixes flew off the shelves. While the article goes into far more detail on the where’s and why’s of how we value things we do and make ourselves, I have just stolen one simple idea – don’t spend this year, save and make it yourself.
Here are some ideas that I’ve come up with, that I’ve gleaned from other smart and sassy parents, and that I’ve uncovered with judicious research.
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The rampant consumerism at this time of the year can really get you down. Well it gets me down at any rate. I've been looking increasingly over the last few years at alternatives that aren't going to cost the Earth, literally.

Looking for something techy or gadgety for Christmas this year? Well I am at any rate. And I'm not talking about just the kids here but the whole family. Oh yes, isn't it about time we looked at some toys for mums and dads too?


You might already be feeling the strain, the tugs on the purse strings that announce the imminent arrival of Christmas. As you read this feature, there is just over a month to go until the big day.
Christmas should be about indulgence, spending a little bit more, treating yourself and your family. But it shouldn't be about getting yourself in debt or leaving yourself broke and without a brass farthing on January 2nd. With three weeks till payday.




















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