Approved Food Supermarket: 10% Discount

by Lynley Oram in Deals on 16 August, 2010 at 8:00 pm

Approved Food Supermarket: 10% Discount

The Approved Food supermarket is an online store that specialises in selling clearance, short-dated and out-of-date (Best Before only - it does not sell Use By products) grocery items. With this code you'll get a further 10% off.

Get 10% off groceries at the Approved Food supermarket

  • Discount: 10%
  • Minimum Spend: £0.00
  • Discount Code: birthday
  • Expires: 18th August 2010

Enter the discount code on the Review Order page. I like that as it means you get to see if the code works before you have to provide your card details.

I've been meaning to check out supermarkets like Approved Foods for a while, since seeing them profiled on TV. They seem like the perfect thing for parents who are watching every penny.

Approved Foods, and others like this store, don't sell anyhing that isn't safe. What they do is buy, very cheaply, from the mainstream supermarkets and suppliers all the groceries that they can no longer sell. Such as items that have had their packaging changed, or are being discontinued. Or they could be past their Best Buy date. Just in case you're not already aware, this isn't the same as the Use By date you'll find on perishables (which Approved Foods don't sell). Best Before just means that if you want the food item to be at its best quality when you eat it, then consume it before that date. It is still perfectly safe to eat after that though.

The downside is that you won't find everything you want in the store. But it is still a good way to get a foodie bargain!

Thansk to nicster08 at HUKD!

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2 comments

darkspark88 

Aug. 16, 2010 at 22:37

Only problem with a store like this is that

1) The prices are not much cheaper than the supermarket for perishable goods. For instance 4 muffins for £1. At the supermarket, you can get 8 for £1 particularly when they BOGOF.
2) Lead delivery time means that perishable goods can be damaged in transit and that delivery cost may wipe out any potential savings you make.
3) Is this a sustainable business? As supermarkets obtain more info about their customers and their purchasing amounts become more accurate, there will be very little waste as a supermarket usually puts those products going off on quick sale anyway...

This food should go to homeless shelters, the only reason being that those same shelters would sue the supermarkets if their "customers" got ill, which is why the supermarkets stopped giving free produce to homeless and simply binned everything.

Lynley Oram 

Aug. 16, 2010 at 22:47

Interesting points. I'd say that

1) like everything else you wouldn't just buy from this supermarket without checking prices at the other supermarkets. A bag of Jordan's muesli here was 99p whereas the same brand and size was £2 at Asda and £2.79 at Tesco.
2) no idea what you mean by the first sentance, sorry! With delivery costs, well again I'm going to assume that the average PlayPennies reader is savvy enough to have already worked that out for themselves. You could say the same about any Online shopping. It is just something that you know you have to take into account when comparing prices.
3) who knows! Luckily it isn't my business concern I just make use of the savings while they are there.

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