I love this shop; it absolutely rocks. Mum Deborah Medhurst began the company when she spotted a gap in the market for edgy babywear. Now in their ninth year, No Added Sugar has grown from a small baby range to an extensive cool kiddie brand that caters for children from 0-12 years.
The brand is stocked in Harrods and Harvey Nichols in the UK, as well as in hundreds of independent shops across the world.
But best of all; the No Added Sugar winter sale is bargain-tastic.
I especially love the long sleeve baby t-shirts. They make lovely, quirky gifts for any cool new kids on your block.
The gorgeous 'Dream Girl' long sleeve top in a 'flamingo and courgette stripe' was £17.00 and is now just £8.50. You'll need to move fast though as lots of sizes have already sold out. This particular tee is only left in size 18 months.
These tops are 100% cotton and beautifully made. Every No Added Sugar item we've bought or been given as a gift has survived both lads and been in a fit state to pass on to rellies.
And for a mere £1 you can opt for your item to be wrapped in a beautiful, stylish gift box.